Referral network · Invite only
Zillow Preferred
Zillow’s performance-based program sends buyer and seller connections with no lead charge upfront. Agents provide pipeline updates and pay a success fee when a referred transaction closes.
The referral leaderboard
Independent editorial scores · Reviewed September 2026. Terms and availability vary by market.
Referral network · Invite only
Zillow’s performance-based program sends buyer and seller connections with no lead charge upfront. Agents provide pipeline updates and pay a success fee when a referred transaction closes.
Screened live transfers
Concierge reps screen online inquiries for timing, location, price point and intent, then live-transfer active buyers or sellers to the first well-matched agent who claims the alert.
Performance-based matching
Matches verified buyers and sellers using transaction history, price-point and property expertise, client reviews, responsiveness and referral outcomes. No upfront lead charge.
Competitive marketplace
A consumer marketplace where matched agents compete through proposals that can highlight local experience, marketing plans, service and potential commission savings.
Pay-at-closing referrals
A national network that pre-qualifies buyer and seller inquiries before matching them to local agents. Joining is free; the standard broker-to-broker fee is paid only after closing.
Concierge matching
Sends agents opt-in referral opportunities with basic client needs up front. Matching emphasizes expertise and fit; some consumers may be introduced to as many as three agents.
Agent marketplace
A large agent directory and matching marketplace built around verified profiles, recent sales and client reviews, helping buyers and sellers compare professionals before connecting.
Data-led matching
Analyzes transaction data and reviews to recommend agents based on actual local performance, including experience with similar homes and market-level sales results.
Discount referral network
Matches consumers with up to two vetted local agents and stays involved through the sale. Its consumer proposition centers on a pre-negotiated 2% listing commission for eligible homes.
Mortgage-connected network
Connects home-search and mortgage customers with third-party agents through a nationwide partner network, including buyers who may already be prequalified for financing.
Concierge-qualified referrals
Combines AI-driven nurturing with a human concierge to learn a consumer’s needs and readiness before a warm introduction. Future opportunities favor responsive agents with strong outcomes.
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Own the pipeline
A cloud prospecting suite with single- and triple-line dialing, lead management, call analytics and optional FSBO and neighborhood data. Best for agents who want maximum outbound volume.
Power dialer Read the full review 02A single-line platform designed for agents managing calling assistants. It rotates fresh local numbers and brings call recordings, AI summaries, lead grading and follow-up into one timeline.
Real estate dialer Read the full review 03An all-in-one seller prospecting system with expired, FSBO, FRBO and neighborhood data, plus a real estate CRM, power dialer, scripts, spam monitoring and team tools.
Data + dialer Read the full review 04A flexible prospecting platform for expired, FSBO, FRBO, pre-foreclosure and geographic leads, with optional dialing, direct mail, social marketing, scripts and training.
Lead data + dialer Read the full reviewHow we rank
Scores weight lead intent (35%), economics and fee clarity (25%), agent fit (20%), and support and workflow (20%). A higher score does not mean a service is right for every agent.
Research is based on current provider program pages, pricing disclosures, help centers, and eligibility materials. Scores are editorial comparisons, not consumer review averages.
Referral Model does not accept payment for placement. Program details can change; confirm current fees, qualification rules, and availability directly with each provider before enrolling.