Referral Model

Prospecting software · Seller leads and dialer

REDX review

REDX lets agents buy individual seller-data products or combine all five lead categories with Vortex, advertising, and single-line or triple-line dialing. Its current public pricing makes it one of the easiest platforms in this group to budget.

Pricing verified September 19, 2026Monthly and annual optionsU.S. lead data
Starting price$60/mo
Typical dialer bundle cost$299 Connect or $349 Pro per month

Connect includes Core, Ad Builder, and single-line dialing. Pro upgrades to multi-line dialing for high-volume prospecting.

Full review

What REDX is

REDX is a real estate prospecting platform centered on seller lead data and the Vortex lead-management system. Agents can purchase Expired, FSBO, FRBO, Pre-Foreclosure, or GeoLeads separately, combine them into Core, or add a power dialer through the Connect and Pro bundles.

Vortex organizes lists, contact records, notes, follow-up, and multi-channel marketing. The platform also offers optional social ad building, video branding, direct mail, training, integrations, and team tools.

REDX pricing in detail

One lead category$60 per month for GeoLeads, Expired, FSBO, FRBO, or Pre-Foreclosure
Core$199 per month for all five core lead types, insights, Vortex, and mail tools
Connect$299 per month for Core, Ad Builder, and single-line power dialing
Pro$349 per month for Connect features and a triple-line dialer marketed for up to 300 leads per hour
Annual prices$600 per lead category; Core $1,990; Connect $2,980; Pro $3,480
Additional usersCore and Connect list $75 per user monthly; Pro lists $99 per user monthly

Annual pricing saves roughly two monthly payments at published rates, but it reduces flexibility. Confirm refund and cancellation rules before prepaying.

How an agent uses it

  1. Select a single lead type, Core bundle, or dialer bundle based on the prospecting strategy.
  2. REDX provides skip-traced homeowner records in Vortex for the chosen territory and categories.
  3. Work records manually, through single-line Connect, or with the triple-line Pro dialer.
  4. Use voicemail drop, call tracking, notes, insights, mail, and advertising to build repeated touches.
  5. Measure conversations, appointments, and listings against monthly software and data cost.

Best fit and tradeoffs

  • Agents testing one niche: A $60 individual lead product is a lower-cost entry than a full platform bundle.
  • Listing prospectors: Every core data category centers on homeowners who may sell.
  • Agents who want a clear upgrade path: Core, Connect, and Pro map cleanly from data to single-line to multi-line calling.
  • Teams that use multiple channels: Vortex, mail, social advertising, and calling can work from the same records.

REDX's strengths are transparent pricing and configuration flexibility. The tradeoff is that contact data is an opportunity list, not a qualified appointment. Results depend on list coverage, data accuracy, calling skill, follow-up, and local compliance. Multi-line dialing raises throughput but also requires careful abandon-rate and consent practices.

Referral Model verdict

REDX is one of the easiest real estate prospecting systems to price before a sales call. Start with one $60 category when validating a niche, move to Core when multiple seller segments are productive, and pay for Connect or Pro only when the dialer will be used consistently. The right metric is cost per real conversation and appointment, not raw records.

Pricing reflects the official REDX pricing page on September 19, 2026 and can change.

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